NaturalLook has the exclusive distribution rights for 6 brands of anatomical shoes (including BIRKENSTOCK) in Italy.
The success story of NaturalLook GmbH begins in 1974 with Ewald Pitschl, the first to sell BIRKENSTOCK in South Tyrol. Convinced of the potential of the shoes, he also began to inspire the first retailers in South Tyrol and Emilia Romagna with the products. Over the years, the range of products was constantly expanded and BIRKENSTOCK was subsequently joined by the FinnComfort, Haflinger and Benvado brands. Due to the expansion throughout Italy and the opening of numerous specialty stores, a lot of data has accumulated in the meantime, which must be processed in accordance with compliance requirements. NaturalLook is also proving to be a trendsetter in this area, relying on the future-proof solutions from Akarion.